My Buddy and his various offshoots remained on store shelves for a few years. We didn’t position it like a girl doll, soft and sweet.” We show them climbing up trees, riding their bikes. “My Buddy is positioned as macho,” Hasbro's senior vice president of marketing Stephen Schwartz had told The Boston Globe in 1985. Rather, dolls that looked like infants, something that was strictly marketed to girls in that era.Īs per Mental Floss, My Buddy was intended to be a companion for boys perceived as more active than girls. We are, of course, not talking about action figures. My Buddy was an oversized doll first introduced by Hasbro in 1985 and it attempted to be a pioneer - dolls for boys, in an era when dolls and masculinity mixed as nicely as water and oil. Where to buy the Chucky 'Good Guy' doll? Horror TV series opens to rave reviews on SYFY The chilling inspiration behind Chucky: Robert the Doll, voodoo and an evil curse And while the ‘ Child’s Play’ film series is a modern horror classic with its tightrope balance between camp comedy and gory slasher, the films did have a detrimental effect (or perhaps more than one) on a line of toys that were being specifically marketed to boys at the time. The new ‘ Chucky’ TV series looks promising in every way, especially with Mancini leading the project. Just like Stephen King made sure clowns would inspire nothing but horror, Tom Holland (not THAT Tom Holland) and Don Mancini made sure we’d never see toys that look like toddlers as anything but sentient murder-dolls. (Yes, the killer doll trope existed before ‘Child’s Play’ but other films just don’t compare). It changed how we viewed something that was considered innocent and wholesome - dolls. Chucky is just one of those things that defined culture so profoundly.
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